Posts Tagged ‘stakeholders

I’m a smart duck this time! I combined the two together lol! Not that this part is important arghhh I take a long time to do things yep peoples, and I don’t know why I’m talking to myself anyway BRB!

Table of Contents

Executive Summary. ii

Letter to the Stakeholders. ii

Disclaimer v

Acknowledgments. vi

Table of Contents. viii

1     Table of Figures. x

1     Introduction. 2

1.1      SWOT Analysis. 4

1.2      Problem Definition. 4

2     Background. 7

2.1      Political 7

2.1.1       Increasing Use of Own Resources. 7

2.1.2       Dealing with Misappropriation. 7

2.2      Economic. 8

2.2.1       Access to Debt Finance. 8

2.2.2       Benefits to Industry. 8

2.2.3       Benefits to Community. 9

2.3      Social 9

2.3.1       “Free Lunch”. 9

2.3.2       Population Growth. 9

2.3.3       Culture. 10

2.4      Technological 10

2.5      Legal 11

2.6      Environmental 11

2.6.1       Climate Weather 11

3     Conceptual Design. 14

4     Design Analysis. 17

4.1      Alternative Analysis. 17

4.1.1       Pontoon Alternatives. 17

4.1.2       Bridge Alternatives. 21

4.1.3       Component Fixing Alternatives. 22

4.1.4       Anchoring Alternatives. 23

4.2      Selection Analysis. 24

4.2.1       Benefits. 24

4.2.2       Detriments. 25

4.3      Budget Analysis. 26

5     Final Design. 29

5.1      Polyethylene (Plastic) Drums. 29

5.2      Steel Brackets. 30

5.3      4”x6” Timbers. 31

5.4      Wooden Decking. 33

5.4.1       Extension Pieces. 34

5.4.2       “Branching” Pieces. 36

5.5      Handrails. 37

5.6      Anchoring. 37

6     Sustainability & Maintenance. 40

6.1      Environmental Impact of Materials. 40

6.1.1       Timber and Deforestation. 40

6.1.2       Marine Impacts. 40

6.2      Sustainability of Materials. 41

6.2.2       Disposal 43

6.3      Maintenance Strategy. 43

6.3.1       Inspection Methodology. 43

6.3.2       Special Maintenance Considerations for Susceptible Componentry. 45

6.4      Ethics. 46

7     Implementation Strategy. 48

7.1      Stakeholder and Customer Communications. 48

7.1.1       Marketing Mix. 48

7.2      Infrastructure Preparation. 52

7.3      Manufacturing Roll-Out 52

7.3.1       Quantity of Production. 52

7.4      Training. 52

7.5      Change Management 53

7.6      Problem Resolution. 54

8     Conclusion. 56

9     References. 57



1        Table of Figures

Figure 1.1: This is where Cambodia is located in  context of the World (University of Texas, 2009) 2

Figure 1.2: This is where the Tonle Sap is located in context  of Cambodia (Helsinki University of Technology, 2006) 2

Figure 1.3: An example of a stilted house, from Disney’s Bridge to Terrabithia. 3

Figure 1.4: A Beverly Hills road is complex in way of both design and construction. 3

Figure 2.1: For the same Supply curve, if the Demand of Cambodian wood increases,  the price will increase, thus deterring “exploit” pricing of Cambodian wood. 7

Figure 4.1: Poly Drum (ADCO Services, 2003) 17

Figure 4.2: Steel Drum (Global Industrial, 2009) 18

Figure 4.3: Canary North Quay Bridge, West India (Darkwaters, 2009) 18

Figure 4.4: Vera Katz Eastbank Esplanade and Floating Bridge (Bridge Stories, 2009) 19

Figure 4.5: Vera Katz Eastbank Esplanade and Floating Bridge (Bridge Stories, 2009) 21

Figure 4.6: Rolling Bridge designed by Heatherwick Studio Geekologie (2007) 22

Figure 4.7: “Hot-Swap” Super-Fast Connectivity (Scarlet Skunk Marine Services, 2009) 23

Figure 4.8: Lacy V Murrow Bridge (Seattle Daily Journal of Commerce, 2009) 23

Figure 5.1: Artist’s Visualization of a Polyethylene Drum.. 30

Figure 5.2: Artist’s Visualization of a Modified Bracket 30

Figure 5.3: Artist’s Visualization of a Drum Assembly. 31

Figure 5.4: Artist’s Visualization of a 4”x6” Timber 31

Figure 5.5: Artist’s Visualization of how a Timber fits into a Bracketed Drum.. 32

Figure 5.6: Artist’s Visualization of a notched timber section. 33

Figure 5.7: Artist’s Visualization of an assembly bridge module. 33

Figure 5.8: Artist’s Visualization of a wooden decking. 34

Figure 5.9: Artist’s Visualization of an assembly decking onto bridge module. 34

Figure 5.10: Artist’s Visualization of an extension piece (note wider decking is the only modification) 35

Figure 5.11: Artist’s Visualization of an extension piece and a standard piece interoperating. 36

Figure 5.12: Artist’s Visualization of a bridge branch piece. 37

Figure 5.13: Artist’s Visualization of how the Bridge reacts to changing water levels. 38

Figure 7.1: Advertising Bridge by Sihun Highway  (Huajian Rice Industry, 2007) 50

Figure 7.2: Users know they are buying “quality” when they spot the Hewlett Packard “HP” Brand As a result, bridges manufactured by “mfb” can be separately identified by that of a non-branded, non-certified nature.  In some ways, the culture, as well as entrepreneurial ship in MFB bridges could be reflected in other aspects of business in Cambodia as a result. 51

Figure 7.3: Bridge on Tonle Sap (TravelPod, 2009) 54

Letter to the Stakeholders


  would like to personally thank you for taking your time to read the engineering design brief for the MFB.  My team and I honestly believe this will absolutely revolutionize the Tonle Sap, Cambodia; and its success would inspire other Cambodians to dream big and achieve huge.

I do not think I could have found a more qualified team of engineers, who from their various backgrounds, have contributed well to this project.

The Modular Floating Bridge Inc team included:

Jerry Shum       [CEO]




As Chief Engineering Officer, I felt that I could not have achieved what I have without my team of engineers, who I now call friends.  Each person played a different but integral part; and at times had to put up with my spontaneity that is not a managerial style always appreciated!  Nevertheless, I hope you appreciate the somewhat interesting integration I make of Engineering with Management, and inspire many engineers in years to come to do so too.

Operations team:

Jordan Ward     [SVP]


Mr. Ward, Senior Vice-President of Operations brought an excellent amount of talent to the competition, having attained phenomenal matriculation results.  I would like to thank him for his support and the large amount of administrative work he has done.  His portfolio was sustainability, and studied and researched various techniques worldwide to come up with just the right solution in relation to sustainable engineering.
Alden Pascua


Mr. Pascua, as his final-year project, has treated this project with nothing short of that description.  He was a driver for the PESTLE Analysis, deriving an in-depth analysis, outlining particular social and cultural constraints in the Tonle Sap, not well versed by Westerners.
Leigh Costello


Mr. Costello delivered a strong written evaluation in the area of ethics.  He was also key in the Design and Production team.  For a large portion of the project, he was my P.A. and provided much needed personal support for the project.

Design and Production team:

Marty Sellar    [ESVP]


Mr. Sellar, Executive Senior Vice President of Design and Production, delegated the role of editor over much of the design brief documentation.  Without his support, I could not have managed such a large team, so I would like to personally thank him as a team member and friend, for his brilliant managerial skills.
Carmen Tkalec    [VP]


An excellent communications manager, Ms. Tkalec, Vice President of Marketing, worked well to deliver a strong team oral presentation.  Furthermore, she did a phenomenal job drawing the various MFB renders you find in this design brief.  Without her contribution, the MFB could not have been communicated with the clarity that it has.

Finally, I’d like to thank Elizabeth Smith for her efforts in coordinating and reviewing this engineering design project.  Her help has been both tremendous and necessary.

The MFB Team hopes you enjoy our innovative solution and hope to see you face-to-face on November 6, 2009 as one of the six outstanding teams at the EWB conference.




Jerry Shum – B.S.E.E., B.Com(Acctng), LL.B

President, Chief Engineering Officer