Posts Tagged ‘executive summary

I’m a smart duck this time! I combined the two together lol! Not that this part is important arghhh I take a long time to do things yep peoples, and I don’t know why I’m talking to myself anyway BRB!

Table of Contents

Executive Summary. ii

Letter to the Stakeholders. ii

Disclaimer v

Acknowledgments. vi

Table of Contents. viii

1     Table of Figures. x

1     Introduction. 2

1.1      SWOT Analysis. 4

1.2      Problem Definition. 4

2     Background. 7

2.1      Political 7

2.1.1       Increasing Use of Own Resources. 7

2.1.2       Dealing with Misappropriation. 7

2.2      Economic. 8

2.2.1       Access to Debt Finance. 8

2.2.2       Benefits to Industry. 8

2.2.3       Benefits to Community. 9

2.3      Social 9

2.3.1       “Free Lunch”. 9

2.3.2       Population Growth. 9

2.3.3       Culture. 10

2.4      Technological 10

2.5      Legal 11

2.6      Environmental 11

2.6.1       Climate Weather 11

3     Conceptual Design. 14

4     Design Analysis. 17

4.1      Alternative Analysis. 17

4.1.1       Pontoon Alternatives. 17

4.1.2       Bridge Alternatives. 21

4.1.3       Component Fixing Alternatives. 22

4.1.4       Anchoring Alternatives. 23

4.2      Selection Analysis. 24

4.2.1       Benefits. 24

4.2.2       Detriments. 25

4.3      Budget Analysis. 26

5     Final Design. 29

5.1      Polyethylene (Plastic) Drums. 29

5.2      Steel Brackets. 30

5.3      4”x6” Timbers. 31

5.4      Wooden Decking. 33

5.4.1       Extension Pieces. 34

5.4.2       “Branching” Pieces. 36

5.5      Handrails. 37

5.6      Anchoring. 37

6     Sustainability & Maintenance. 40

6.1      Environmental Impact of Materials. 40

6.1.1       Timber and Deforestation. 40

6.1.2       Marine Impacts. 40

6.2      Sustainability of Materials. 41

6.2.2       Disposal 43

6.3      Maintenance Strategy. 43

6.3.1       Inspection Methodology. 43

6.3.2       Special Maintenance Considerations for Susceptible Componentry. 45

6.4      Ethics. 46

7     Implementation Strategy. 48

7.1      Stakeholder and Customer Communications. 48

7.1.1       Marketing Mix. 48

7.2      Infrastructure Preparation. 52

7.3      Manufacturing Roll-Out 52

7.3.1       Quantity of Production. 52

7.4      Training. 52

7.5      Change Management 53

7.6      Problem Resolution. 54

8     Conclusion. 56

9     References. 57



1        Table of Figures

Figure 1.1: This is where Cambodia is located in  context of the World (University of Texas, 2009) 2

Figure 1.2: This is where the Tonle Sap is located in context  of Cambodia (Helsinki University of Technology, 2006) 2

Figure 1.3: An example of a stilted house, from Disney’s Bridge to Terrabithia. 3

Figure 1.4: A Beverly Hills road is complex in way of both design and construction. 3

Figure 2.1: For the same Supply curve, if the Demand of Cambodian wood increases,  the price will increase, thus deterring “exploit” pricing of Cambodian wood. 7

Figure 4.1: Poly Drum (ADCO Services, 2003) 17

Figure 4.2: Steel Drum (Global Industrial, 2009) 18

Figure 4.3: Canary North Quay Bridge, West India (Darkwaters, 2009) 18

Figure 4.4: Vera Katz Eastbank Esplanade and Floating Bridge (Bridge Stories, 2009) 19

Figure 4.5: Vera Katz Eastbank Esplanade and Floating Bridge (Bridge Stories, 2009) 21

Figure 4.6: Rolling Bridge designed by Heatherwick Studio Geekologie (2007) 22

Figure 4.7: “Hot-Swap” Super-Fast Connectivity (Scarlet Skunk Marine Services, 2009) 23

Figure 4.8: Lacy V Murrow Bridge (Seattle Daily Journal of Commerce, 2009) 23

Figure 5.1: Artist’s Visualization of a Polyethylene Drum.. 30

Figure 5.2: Artist’s Visualization of a Modified Bracket 30

Figure 5.3: Artist’s Visualization of a Drum Assembly. 31

Figure 5.4: Artist’s Visualization of a 4”x6” Timber 31

Figure 5.5: Artist’s Visualization of how a Timber fits into a Bracketed Drum.. 32

Figure 5.6: Artist’s Visualization of a notched timber section. 33

Figure 5.7: Artist’s Visualization of an assembly bridge module. 33

Figure 5.8: Artist’s Visualization of a wooden decking. 34

Figure 5.9: Artist’s Visualization of an assembly decking onto bridge module. 34

Figure 5.10: Artist’s Visualization of an extension piece (note wider decking is the only modification) 35

Figure 5.11: Artist’s Visualization of an extension piece and a standard piece interoperating. 36

Figure 5.12: Artist’s Visualization of a bridge branch piece. 37

Figure 5.13: Artist’s Visualization of how the Bridge reacts to changing water levels. 38

Figure 7.1: Advertising Bridge by Sihun Highway  (Huajian Rice Industry, 2007) 50

Figure 7.2: Users know they are buying “quality” when they spot the Hewlett Packard “HP” Brand As a result, bridges manufactured by “mfb” can be separately identified by that of a non-branded, non-certified nature.  In some ways, the culture, as well as entrepreneurial ship in MFB bridges could be reflected in other aspects of business in Cambodia as a result. 51

Figure 7.3: Bridge on Tonle Sap (TravelPod, 2009) 54

Executive Summary

This design brief is for the construction of a Modular Floating Bridge (herein referred to as the “MFB”) for the region of Tonle Sap, Cambodia.  We have used the Product Development Lifecycle (PDLC) model to detail the complete process of bringing the MFB to the Cambodian market.

An attempt has been made to combine the most up-to-date Civil Engineering techniques, with the latest Harvard Business School analysis, to come up with a solution that is both innovative as well as achievable.  With superior knowledge of Cambodia, we structured a solution to bring a bridge that would be easily understood, as well as manufactured by the people of the Tonle Sap.

Our engineering solution is best summarized by the Chinese proverb:

Economical; Exquisite; Excellent

The MFB is supreme from the perspectives of price, exterior design, and interior design (manufacturing quality).

Brief Overview

The MFB Design Brief features the following:

v  Outlines alternative options during the design process, and justification for the selected technology

v  Provides detail of conceptual design, analysis, and final design

v  Considerations for budget (design, construction, and maintenance costs)

v  PESTLE Analysis (political, economic, social, technological, legal, environmental) of the Tonle Sap in Cambodia

v  Ethics, long-term sustainability, and maintenance considerations

v  Implementation strategy describing construction and operation advice to cast members

In short, the Modular Floating Bridge (referred to as the “MFB”) is an independent floating/bridging system that “plug-and-play’s” with existing Cambodian infrastructure, with “hot-swap” speeds, taking into account possible boats that may need to cross through the MFB.  The design uses materials that are 100% native to Cambodia, with the exclusion of the steel brackets, which can nonetheless be manufactured in Cambodia.