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Modular Floating Bridge Design Brief by Jeremy Shum et al [2009] – Executive Summary

Posted on: June 6, 2009

Executive Summary

This design brief is for the construction of a Modular Floating Bridge (herein referred to as the “MFB”) for the region of Tonle Sap, Cambodia.  We have used the Product Development Lifecycle (PDLC) model to detail the complete process of bringing the MFB to the Cambodian market.

An attempt has been made to combine the most up-to-date Civil Engineering techniques, with the latest Harvard Business School analysis, to come up with a solution that is both innovative as well as achievable.  With superior knowledge of Cambodia, we structured a solution to bring a bridge that would be easily understood, as well as manufactured by the people of the Tonle Sap.

Our engineering solution is best summarized by the Chinese proverb:

Economical; Exquisite; Excellent

The MFB is supreme from the perspectives of price, exterior design, and interior design (manufacturing quality).

Brief Overview

The MFB Design Brief features the following:

v  Outlines alternative options during the design process, and justification for the selected technology

v  Provides detail of conceptual design, analysis, and final design

v  Considerations for budget (design, construction, and maintenance costs)

v  PESTLE Analysis (political, economic, social, technological, legal, environmental) of the Tonle Sap in Cambodia

v  Ethics, long-term sustainability, and maintenance considerations

v  Implementation strategy describing construction and operation advice to cast members

In short, the Modular Floating Bridge (referred to as the “MFB”) is an independent floating/bridging system that “plug-and-play’s” with existing Cambodian infrastructure, with “hot-swap” speeds, taking into account possible boats that may need to cross through the MFB.  The design uses materials that are 100% native to Cambodia, with the exclusion of the steel brackets, which can nonetheless be manufactured in Cambodia.

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